Hiring an Agency

Learn what communication cadence actually fits your retainer size, and how to tell a genuinely responsive agency from one padding hours with filler calls.

Two proposals both promise a dedicated team. Learn the staffing ratio question that tells you which team is actually stretched thin before you sign.

Scope creep on a social media retainer rarely looks like a new project. It shows up as a fifth platform, weekly reports, or a rebrand nobody repriced.

Page admin isn’t ad account ownership. Here is who actually controls the Business Manager, the pixel, and the CAPI feed, and how to keep it.

Content and creative agency portfolios often show a founder’s best work, not the team assigned to your account. Here is what to ask before you sign anything.

A five-person shop and a two-hundred-person firm solve different problems. Here is how to compare social media agencies by size, not just portfolio quality.

Few specialist agencies will refuse every competitor. Here is the information wall and team separation clause that actually protects your account instead.

Bland agency content is usually an approval problem, not a talent one. Here is the exact process, one approver, one round, that actually produces bolder work.

A pre-signing checklist for hiring a social media agency: the decision-maker, brand guidelines, and asset library to have ready before you sign, not after.

Don’t accept the references an agency offers. Ask for a client that left, one your size, and the lead’s most recent account, then ask what went wrong.