What to Put Under NDA Before an Agency Pitch
Most agency pitch NDAs protect what is already public, while the launch calendar and influencer list leak on an informal call. Here is what to scope instead.
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A Founder’s Personal Brand Is a Different Agency Hire
A founder’s LinkedIn or Instagram account needs its own scope, ownership terms, and exit clause in writing, separate from the company’s social contract.
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The Conflict Clause That Doesn’t Cover Your Account Manager
Your agency’s conflict-of-interest clause protects you from the company. It says nothing about the account manager moonlighting for a rival. Here’s the fix.
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Own the Handle, Not the History: Analytics After an Agency Exit
Owning your account handle does not mean you own the performance history inside its reporting tool. Ask for data export rights before you sign, not after.
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How to Pause a Social Media Agency Without Firing It
Most agency contracts only have two states: active or terminated. Here is how to negotiate a hold clause that lets you pause without losing the relationship.
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The Payment Terms Buried Below the Retainer Number
Two identical retainer quotes can be very different deals. Here is how to read deposits, net terms, late fees, and auto-renewal before you sign.
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Should You Tell an Agency Your Budget Before It Pitches?
Withholding your budget from an agency RFP does not protect it. It just makes proposals impossible to compare. Here is what to disclose and what to hold back.
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Ask an Agency Its Staff Turnover Rate, Not Just Retention
Client retention rate tells you the agency keeps clients. It says nothing about who stays on staff. Here is the question that does, and how to ask it.
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Who Keeps the Influencer Relationships When You Switch Agencies
Influencer contracts usually sit with your agency, not you. Learn what to demand before signing so relationships and negotiated rates do not reset to zero.
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When No Agency Specializes in Your Category, Do This
No agency specializes in your exact category. Here is how to choose between a strong generalist, a small in-house pilot, or redefining the search itself.
