Hiring an Agency

Three agency proposals rarely price the same scope. Here is how to break each one into matching line items so you compare real cost, not just headline totals.

Exclusivity clauses can quietly bar you from hiring a second social agency later. Here is what to spot and negotiate before you sign, not after.

One agency, five countries: the diligence questions that actually surface who reviews language and culture in each market before you sign.

How to build the internal case for hiring a social media agency: the argument that gets a CEO or CFO to approve the budget before any shortlist begins.

Most agency contracts skip after-hours crisis response entirely. Here is how to define who acts, who has posting authority, and how fast, before you need it.

A crisis forces you to skip agency vetting steps. Here’s which are safe to cut, which aren’t, and how to compress diligence on purpose, not by accident.

New marketing leader with an agency already in place? Run this 30-day audit before you renew, renegotiate, or replace them. No guessing required.

Star ratings on agency review sites mostly measure who asked for reviews, not who does the best work. Here is what they can tell you before you call.

A launch or seasonal push needs a project scope, not a 12 month retainer. Here is how to tell which deal shape your actual need requires.

A free social media audit is built to close a deal, not to inform you. Here is how to read one for real signal without mistaking it for due diligence.