Hiring an Agency

Most brands negotiate price and deliverables hard, then leave KPIs vague. Here is how to write falsifiable KPI clauses into the contract itself.

The pitch itself is evidence. Learn to read discovery questions, proposal specificity, and discount timing before you sign a social media agency deal.

Termination rights get set at signing. Learn for cause vs for convenience, notice periods, cure periods, and how kill fees actually work before you exit.

A platform specialist is usually the right hire now, but the choice should be made against your channel roadmap, not just today’s single platform need.

Run the renewal review 60 days before your agency’s term ends. What changed in scope, who really worked the account, and what a price increase should buy.

Agency consolidation is common. Learn what an assignment clause actually lets a new owner do to your account, and what to negotiate before you sign.

Most contracts settle who owns the account, not who owns the photos and video. Here is the clause that decides if you can reuse that work later.

Splitting paid and organic social work across two specialist agencies sharpens each lane, but closing the gap between them is a job neither contract covers.

Most social media agency RFPs are copied from software procurement checklists. Here is how to structure one that gets honest answers instead of boilerplate.

The busy first quarter with a social media agency always slows. Here is how to tell a healthy plateau from stagnation, and what to check before month four.