Hiring One Agency to Run Social Media Across Multiple Countries
One agency, five countries: the diligence questions that actually surface who reviews language and culture in each market before you sign.
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The Internal Case for Hiring a Social Media Agency
How to build the internal case for hiring a social media agency: the argument that gets a CEO or CFO to approve the budget before any shortlist begins.
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Who Responds When a Post Blows Up at 11pm: You or Your Agency?
Most agency contracts skip after-hours crisis response entirely. Here is how to define who acts, who has posting authority, and how fast, before you need it.
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Hiring an Agency Mid-Crisis: What to Skip, and What Not To
A crisis forces you to skip agency vetting steps. Here’s which are safe to cut, which aren’t, and how to compress diligence on purpose, not by accident.
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You Just Inherited a Social Media Agency. Here’s the Audit.
New marketing leader with an agency already in place? Run this 30-day audit before you renew, renegotiate, or replace them. No guessing required.
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What Clutch and G2 Reviews Actually Tell You About an Agency
Star ratings on agency review sites mostly measure who asked for reviews, not who does the best work. Here is what they can tell you before you call.
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Hiring an Agency for One Campaign Is a Different Deal Than Hiring One for the Year
A launch or seasonal push needs a project scope, not a 12 month retainer. Here is how to tell which deal shape your actual need requires.
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The Free Agency Audit Is a Sales Tool. Here’s How to Use It Anyway
A free social media audit is built to close a deal, not to inform you. Here is how to read one for real signal without mistaking it for due diligence.
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The KPI Language That Belongs in Your Agency Contract
Most brands negotiate price and deliverables hard, then leave KPIs vague. Here is how to write falsifiable KPI clauses into the contract itself.
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How an Agency Sells You Is How It Will Manage You
The pitch itself is evidence. Learn to read discovery questions, proposal specificity, and discount timing before you sign a social media agency deal.
