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Ownership of your social and ad accounts is a set of admin records, not a line on an invoice. Here is which record to hold on every platform, and why.

Most brands find out what their social media agency contract actually says on the day they try to leave. By then the leverage is gone. The clauses that matter are boring on page one and expensive on page nine, and agencies know most clients never read past the pricing table. Before you sign anything, check…

The first call with a social media agency is run by the best salesperson that agency employs. That person closes deals for a living, and they are better at the call than you are. You cannot out-talk them. You can out-question them. We vet agencies for Partner in Social, a directory of 59 social media…

Two agencies quote the same brand for “social media management.” One asks $750 a month. The other asks $6,000. Both quotes list twelve posts and community management. The deliverables match, so the buyer assumes the expensive agency is greedy. Usually the buyer is wrong, and the cheap quote is the one hiding something. We run…

Most brands pick a social media agency the way they pick a restaurant in a strange city. They look at whoever has the best storefront. The storefront tells you an agency can market itself. It tells you nothing about whether the agency can market you. We run Partner in Social, a directory of 59 vetted…