Blog

Scope creep on a social media retainer rarely looks like a new project. It shows up as a fifth platform, weekly reports, or a rebrand nobody repriced.

Page admin isn’t ad account ownership. Here is who actually controls the Business Manager, the pixel, and the CAPI feed, and how to keep it.

Content and creative agency portfolios often show a founder’s best work, not the team assigned to your account. Here is what to ask before you sign anything.

A five-person shop and a two-hundred-person firm solve different problems. Here is how to compare social media agencies by size, not just portfolio quality.

Few specialist agencies will refuse every competitor. Here is the information wall and team separation clause that actually protects your account instead.

Bland agency content is usually an approval problem, not a talent one. Here is the exact process, one approver, one round, that actually produces bolder work.

A pre-signing checklist for hiring a social media agency: the decision-maker, brand guidelines, and asset library to have ready before you sign, not after.

Don’t accept the references an agency offers. Ask for a client that left, one your size, and the lead’s most recent account, then ask what went wrong.

Your social media agency just swapped your account manager. Here’s what actually gets lost in the handoff, and the questions that predict how well it goes.

Hiring an agency fails without one person who owns approvals, access, and escalation. Here is the role to name before you sign, not after you’re stuck.