The Goat Agency

The Goat Agency is a global influencer marketing agency founded in 2015 to help brands harness the influence of online creators. Operating as a full-service agency, it combines human and creator-first content with connected media, delivering influencer marketing at scale across strategy, discovery, content, media and commerce. Performance sits at the center of every campaign, supported by IBEX, the agency’s proprietary data and technology tool used to identify creators and inform decision-making.

Goat works with brands across categories including technology, beauty, fashion, spirits, gaming and consumer packaged goods, running organic campaigns, ambassador programs, influencer-led media and commerce initiatives for clients operating across many international markets. Its specialist teams handle everything from creator strategy and discovery to content production, paid amplification and commerce-focused conversion.