The Social Lights

The Social Lights is a social media marketing agency based in Minneapolis that works to decode culture and activate fandoms for its clients. It describes its purpose as making things people want to share, offering social-first advertising alongside content and social strategy, creative production, and social media planning and buying.

Additional services include social care and engagement, measurement and optimization, creative technology, training, video production and content creation, and event marketing and activation. The agency positions itself as helping brands and individuals connect with their consumers through the power of social media, aiming to turn social capital into brand equity for the clients it partners with.