Iron Roots

Iron Roots is a social media agency based in Austin, Texas, running integrated social for brands that treat the feed like a product. It builds social engines covering strategy, creative, community, and distribution, offering services under one roof spanning social strategy, content creation, community management, influencer and UGC programs, paid media, and brand identity.

It works with clients across stages, from pre-launch brands still finding their voice to established, mid-market and enterprise companies optimizing an existing presence. Engagements can range from pure execution against an already-defined strategy to full ownership of channel selection, voice, and content, with scope adapted to how much strategic thinking a client wants to hand off.